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NFP People on Behalf of World Vision: Digital Content Officer

NFP People on Behalf of World Vision

Digital Content Officer

We are looking for an experienced Digital Content Officer to join World Vision, an organisation building brighter futures for vulnerable children.

Position: Digital Content Officer

Location: Milton Keynes / Hybrid (UK-based applicants only)

Hours: Full-time – 36.5 hours per week – Part-time considered

Contract: Permanent

Salary: Circa. £30,763 per annum, depending on experience

Closing date: 31st August 2023


About the role:

If you are looking to take your creative and strategic content skills to a different level, whilst making a difference in children’s lives, this is your chance! This role sits at the heart of our digital acquisition team, responsible for the full content strategy across our digital channels. You will be responsible for creating content plans that reach, engage, and convert potential donors and turn them into sponsors and supporters.

You will be developing highly creative content that resonates with our audiences and is adapted to each of our digital channels. You’ll be responsible for the whole process; from creating overall concepts, by leading brainstorming sessions with various stakeholders, to refining the ideas and copywriting key messages for each of our digital channels.

With a test and learn mindset key, you’ll develop a content testing plan and report back on learnings to the wider organisation, as well as across the partnership.

Feeding into key financial goals, your work as a Digital Content Officer plays a pivotal role and will be held against strict financial acquisition targets, which will be at the thought-front of all activity. The role also plays a pivotal part in driving lead generation tactics and creating upper funnel engagement.

Key responsibilities will include:

  • Developing and delivering the content marketing strategy for acquisition in alignment with the campaign and channels strategies. Developing a content testing plan and sharing learnings with the wider digital team and organisation. Creating and optimising forms and landing pages in line with the content and campaign plan. Looking at the entire UX experience to ensure the best journey for our supporters. Content generation for campaigns and evergreen periods, including copy writing, video storyboarding and image sourcing. Lead on repurposing content from World Vision International for the UK market. Working closely with in-house design team for this, and outsourcing where needed. Working closely alongside the Senior Email and Content Officer to develop lead generation tests using lead magnets. Reporting on content engagement using upper funnel metrics including at regular campaign catch ups with channel owners. Blog delivery in line with campaigns and channel needs. Including sourcing stories, copy writing, and publishing.


About you:

For the role of Digital Content Officer, we’re looking for someone who’s highly creative to develop, in collaboration with the digital team, innovative, cut-through and engaging content adapted to our channels (including TikTok, Instagram and YouTube) and target audiences.

Key skills required to succeed in this role include:

  • Experience in creating a digital content strategy for acquisition.
  • Understanding of the role, aligned and engaging content plays on conversion throughout the marketing funnel, including strategic knowledge of social media platforms (including Facebook, TikTok and Instagram), as well as paid media channels and email.
  • Excellent copywriting + proofreading skills.
  • Experience in delivering, testing, and optimising inspiring and seamless user experiences online – thinking about all touchpoints of the journey.
  • Confidence in hosting cross-org content brainstorming sessions to deliver strong creative outputs.
  • Confidence in reporting on content success including to our international offices.
  • Strong stakeholder management skills.
  • Experience creating storyboards + content plans.

About the organisation:

World Vision UK is an international children’s charity working with children, their communities, and with supporters and partners, in almost 100 countries. Through long-term development projects, emergency responses and advocacy we’ve helped bring lasting change to millions of children, over more than 60 years. And as a Christian organisation, everything we do is motivated by our faith as we strive to reflect God’s unconditional love.

As a child-focused organisation, we are committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.

We are a registered organisation operating the Misconduct Disclosure Scheme (MDS) and we shall check with your previous employers about your behaviour and conduct. We will be requesting you to complete a form known as a Statement of Conduct. For more information see: The Misconduct Disclosure Scheme.

Please note we can only consider applicants who presently have the right to work in the UK and all candidates must be personally committed to the Christian faith and be able to respect, uphold and work within our client’s Christian mission, values, culture and faith statements. This individual will represent and speak on behalf of a Christian charity and as such the Occupational Requirement for an active Christian faith is justified under the Equality Act 2010 Schedule 9, Part 1, clause 3.

Other roles you may have experience with could include Digital, Content, Content Creator, Content Creation, Digital Content, Communications, Digital Communications, Digital Marketing, Fundraising, Marketing and Fundraising, Media, Media and Content, PR, Digital, Content Officer, Content Creation Officer, Digital Content Officer, Communications Officer, Digital Communications Officer, Digital Marketing Officer

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.


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